Measuring What Matters: Active Time and Scroll Depth in Ad Performance

support@anstrex.com (Anstrex Staff Writer)
Wed, 20 Aug 2025 10:00:00 +0000

Active time and scroll depth have emerged as powerful indicators of authentic consumer interest. These attention-based KPIs reveal whether users are truly engaging with your content or simply scrolling past it. Native campaigns, in particular, benefit from this approach because they're designed to blend seamlessly with editorial content, making traditional click-through rates less meaningful.