Why First-Party Data Matters More Than Ever in Push Advertising

support@anstrex.com (Anstrex Staff Writer)
Tue, 28 Oct 2025 10:00:00 +0000

First-party data—the information you collect directly from your customers through website visits, app interactions, and purchase history—has become the cornerstone of effective push advertising. This data comes straight from your audience with their explicit consent, making it both ethically sound and incredibly valuable for creating personalized marketing campaigns.